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How Promedics Achieved B2B Expansion with 2,000+ Healthcare Providers
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Background:
Promedics, a naturopathic medicine supplement company, aimed to enhance its presence and brand recognition in the B2B healthcare sector by focusing on two key goals:
- Increased Physician Engagement: Attracting more doctors to prescribe their products.
- Strategic Geographic Expansion: Establishing a foothold in three new provinces and forming partnerships with top medical professionals.
Challenges:
Promedics needed innovative solutions to effectively engage physicians and leverage their network of over 2,000 healthcare providers for better market penetration.
Result:
Promedics achieved significant outcomes:
- Enhanced Physician Adoption: Increased engagement led to more doctors prescribing their products.
- Strategic Expansion: Successfully expanded into three new provinces, establishing connections with key medical professionals.
- Active Partnerships: Secured partnerships with over 10 experts in each location, with more than 2,000 doctors registering on the online portal.
Process:
A comprehensive plan was implemented. Here are some of the highlight on what made their partner network expand:
01
Physician Training Program: Developed an engaging video training program with a library of product videos to highlight benefits and proper usage.
02
Live Events: Organized and recorded impactful live events such as medical conferences and workshops, facilitating direct interaction with physicians.
03
Digital Distribution: Created an online portal for recorded events, allowing easy access for healthcare providers and encouraging product adoption.
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