Background:

Promedics, a naturopathic medicine supplement company, aimed to enhance its presence and brand recognition in the B2B healthcare sector by focusing on two key goals:

• Increased Physician Engagement: Attracting more doctors to prescribe their products.
• Strategic Geographic Expansion: Establishing a foothold in three new provinces and forming partnerships with top medical professionals.

Challenges:

Promedics needed innovative solutions to effectively engage physicians and leverage their network of over 2,000 healthcare providers for better market penetration.

Result:

Promedics achieved significant outcomes:

• Enhanced Physician Adoption: Increased engagement led to more doctors prescribing their products.
  Strategic Expansion: Successfully expanded into three new provinces, establishing connections with key medical professionals.
• Active Partnerships: Secured partnerships with over 10 experts in each location, with more than 2,000 doctors registering on the online portal.

Process:

A comprehensive plan was implemented. Here are some of the highlight on what made their partner network expand:

01

Physician Training Program: Developed an engaging video training program with a library of product videos to highlight benefits and proper usage.

02

Live Events: Organized and recorded impactful live events such as medical conferences and workshops, facilitating direct interaction with physicians.

03

Digital Distribution: Created an online portal for recorded events, allowing easy access for healthcare providers and encouraging product adoption.