PARTNERSHIP REVENUE
FOR SENIOR CARE - MEDICAL SPAS - HOME CARE & HOME HEALTH - SKILLED NURSING - MEDICAL DEVICES - PORTCO - etc.
How a PE Firm with Senior Living Communities Unlocked $72M in Extra Annual Revenue through Partnerships
Triple your investment or we refund you 100%—and you keep everything.*
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Background:
A private equity firm had recently acquired 40 independent living facilities, each operating with different branding, referral systems, and operational processes. Without a unified approach, occupancy rates remained below optimal levels, and high-value referral opportunities were being lost.
Challenge:
- Inconsistent Referral Strategies: Each location had different methods for attracting new residents, leading to inefficiencies.
- Occupancy Gaps: With an average 70% occupancy rate per location, there was an opportunity to fill 50 additional beds per facility.
- Lack of Standardized Technology & Training: Operators lacked the tools and processes to systematically grow and manage referral partnerships.
Result:
- $1.8M in additional annual revenue per location, driven by filling 50 additional beds.
- $72M total annual revenue opportunity across all 40 locations.
Higher Resident Lifetime Value (LTV): Median LTV of $54K per resident, with potential up to $108K. - Operational Consistency: Standardized referral management, increasing efficiency and scalability.
By creating a structured referral system and equipping operators with the right tools, this PE firm transformed its fragmented senior living portfolio into a high-growth, referral-driven business.
Process:
To create a scalable and repeatable system for filling occupancy gaps through referral partnerships, we came up with this implementation process:
01
Targeted Referral System Pilot – Rolling out in the top 10 locations first, focusing on high-value referral sources to increase occupancy toward the 95% target.
02
Comprehensive Training & Playbook – Equipping operators with a standardized framework to identify, engage, and maintain referral partnerships.
03
Unified Technology Stack – Implementing tracking and automation tools to ensure seamless partner management, referral tracking, and conversion optimization.
04
Scalable Expansion Plan – Once the first 10 locations demonstrate success (expected in 4-6 months), the system was expanded across all 40 locations.
Triple your investment or we refund you 100%—and you keep everything.*
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