Background:

Contour Spa operates multiple locations across the United States, offering various spa services. Despite a well-structured Google Ads campaign and other strategies the spa faced challenges in ad spend efficiency and lead generation, prompting a comprehensive audit to identify opportunities for improvement.

Result:

Contour Spa was able to recover $5,500,000 in ARR through our revenue optimization process, and gaining the additional insight needed to scale their number of locations (from 150 to 300) by tapping into additional revenue steams such as referral partnership systems.

Process:

While auditing the business we identified key opportunities where the lost revenue can be recovered and new revenue can be tapped into.

01

Underspending on Ads: Many accounts reached budget ceilings, leading to missed opportunities for lead generation.

02

Fragmented Data: Campaigns split into multiple sub-accounts hindered effective optimization and performance tracking.

03

Inefficient Budget Allocation: current budget distribution across campaigns led to ineffective bidding strategies and underperformance.

04

Adding cost-efficient revenue channels: referral partnership revenue channel was completely untapped with a potential of adding at least 30% of the company’s total annual revenue.

05

Missed Revenue Opportunities: Issues with under-bidding and budget caps resulted in lost leads and revenue.